“I Deserve It All”– 3 Ways to Actually Believe This is True

My Heart Melted: A Lesson in Pure Love

My heart absolutely melted the first time I saw him in real life. He looked like a tiny angel, just precious. Although he was asleep, I couldn’t resist cautiously picking him up and holding him in my arms for a long overdue cuddle. He had that intoxicating new-baby-smell. *This boy is perfect*, I thought to myself as I kissed his forehead and whispered softly, “welcome to the world, little man”.

Oliver is my nephew and arrived in the World in April. I honestly struggle to put my feelings towards him into words – this is a new level of love for me. Whilst holding him during our first meeting, it felt as though time stood still, as I enjoyed feeling the gentle rise and fall of his tiny chest against mine.

Thoughts came to me like:
“You are wonderful.”
“You are one of a kind.”
“You deserve it all, kiddo.”

If you’re lucky enough to have children in your life, these feelings and thoughts of pure adoration won’t be unfamiliar to you, lovely. However, if you’re like most people, it’s unlikely feelings and thoughts of pure adoration towards *yourself* will be familiar.

Isn’t that heartbreaking? Most of us unconsciously limit the amount of love, success, happiness, and money we experience in our life.

Why Do We Limit Our Own Happiness, You?

We live in a world of absolute Abundance. Are we not all worthy and deserving of the abundance of life? I believe we are. However, when you think about the limiting messages we hear growing up, it’s no wonder we would begin to restrict what we receive.

Did you ever hear things like this?
* “Love yourself, but don’t be arrogant.”
* “All good things must come to an end.”
* “Don’t be greedy.”

On top of the limiting messages we hear growing up, the situations and events we experience in our early years shape our beliefs too. The child born into poverty, making sense of why some classmates have more than him, will falsely conclude “oh, I mustn’t deserve money or nice things then”. The child who is deprived of love or mistreated will falsely conclude “oh, I mustn’t deserve love then”.

Experts believe by the age of seven, we have formed our view of the world. This suggests, unconsciously, right now, we are walking around living by beliefs we formed as children before the age of 7. It sounds crazy when you say it out loud, doesn’t it?

No wonder we can find ourselves stuck: **we are living life from the limiting beliefs we created in our childhood.**

So, beautiful, how then do we install this powerful truth that we deserve it all?

Here are 3 Ideas to Reclaim Your Worth

1. Affirm “I Deserve It All” to Yourself Constantly

Our subconscious mind learns through repetition, so to install any new belief we must affirm it time and time again. The easiest way to do this is simply to think to yourself “I deserve it all”.

Anytime you notice a gap between your thoughts, say to yourself “I deserve it all”. Say this to yourself before going into an important meeting. Say this when you wake up and when you close your eyes last thing at night.

There may be some resistance to accepting this affirmation, but this is only a sign to continue rather than stop! Trust in time and through repetition, your brilliant mind will absorb and believe the affirmation. Because your mind doesn’t care whether a statement is true, false, helpful or unhelpful – it just accepts.

Just imagine how powerful you will feel, living your life affirming this to yourself? How much more empowering than the usual nonsensical doubts and fears we tend to think about!

**We’d love to know what works for you!** Do you have a favorite mantra that picks you up when you’re down? Share your go-to affirmations in the comments below to inspire the other ladies here.

Another great way to affirm this belief is to have it written down and on display. I like to personalize both my phone and laptop’s background screens by displaying powerful affirming words. Imagine the number of times you glance at just your phone screen alone on a daily basis. You can also write on post-it notes and make them visible at various places around your home and place of work.

2. Receive Openly and with Gratitude

Whether you wish to feel more deserving of Love, success, happiness, money or all of them, invite more into your life by receiving openly and with gratitude. Decide from now, you’ll place no limits on what you are willing to have in your life.

I want you to try something for me, you. Bring to mind a picture of you when you were a baby. When you were a new addition to the world. When you were tiny, unique and adorable. As you imagine this little you, could you ever imagine placing limits on what this perfect being deserves?

Of course not. You’re here for a reason. You are a child of the Universe. You deserve it all.

As well as receiving openly, appreciate what you have now as this will make it easier for more abundance to show up in your life. **What we appreciate grows.**

When someone pays you a loving compliment, rather than rejecting it or brushing it off, just say “thank you”. When a golden opportunity presents itself, welcome it with open arms and tell yourself “I deserve this”.

3. Ask Yourself: What Would the Person Who Believes They Deserve It All, Do?

This idea is about acting in ways someone who truly believes they deserve it all would. Affirming to yourself “I deserve it all” is a powerful start – coupled with aligned action and you’ll soon be living this truth.

Our most over-looked power is the power of choice. The truth is, right now, at this moment we can begin to make different choices. Choices about how we wish to show up in the world. Choices about who we spend our precious time with. Choices about how we live our days, and ultimately life.

If you ever feel stuck, at a crossroads, ask yourself this question:

What would the person who believes they deserve it all do?

Your answers might just lead to different choices.

I know changing these habits is hard work, but we are in this together. If you’ve had a moment recently where you chose *yourself* instead of playing small, tell us about it below! Your story might be the exact thing another woman needs to hear today.

At the end of the day, remember this lovely… Love, success, happiness & money: **You deserve it all.**

 


Let’s Keep the Conversation Going!
We want to hear from you, beautiful! Which of these three tips resonates with you the most? Or do you have a specific struggle with self-worth you’d like support on? Share your story in the comments below – your experience might help another woman realize she isn’t alone. Let’s support each other in believing we truly deserve it all!

Frequently Asked Questions

Why do I feel like I don't deserve good things?

It usually stems from childhood programming. Psychologists suggest that by age seven, we've formed our core beliefs about the world. If you grew up hearing limiting messages about money, love, or success, or experienced lack, your subconscious mind may have adopted the belief that you aren't worthy. The good news is, these beliefs can be re-written!

How do I stop rejecting compliments?

Start small, babe. When someone compliments you, your instinct might be to deflect ("Oh, this old thing?"). Instead, practice pausing, smiling, and simply saying "Thank you." It might feel awkward at first, but it signals to your brain (and the Universe) that you are open to receiving love and kindness.

Can affirmations really change my life?

Absolutely. Your mind learns through repetition. By consistently telling yourself "I deserve it all," you begin to override the old, negative "tapes" playing in your head. It's not magic; it's rewiring your neural pathways to look for opportunities and abundance rather than scarcity.


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about the author

Ruby Sinclair

Ruby Sinclair is a dating confidence coach who helps women show up authentically in their romantic lives. As a former serial dater who kissed way too many frogs, Ruby learned the hard way what works and what doesn't in modern dating. She now channels those experiences into helping other women date with intention, maintain their standards, and actually enjoy the process of finding love. Ruby's approach is refreshingly real-she doesn't sugarcoat the challenges of dating, but she also reminds women that finding your person is absolutely possible when you know your worth.

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